
Founder of Force Advisors and your dedicated partner in navigating Medicare and employee benefits
After experiencing firsthand the confusing maze of healthcare and Medicare with his own family, Craig Force knew something had to change. The complexity, jargon, and lack of personal attention left him frustrated and determined to find a better way.
Driven by a deep desire to serve others facing the same challenges, Craig became an AHIP-certified expert and founded Force Advisors to provide clear, personal, and compassionate guidance at every step.
Today, Craig helps individuals and businesses navigate Medicare and employee benefits with the same care and attention he wished his own family had received.
Craig maintains his America's Health Insurance Plans (AHIP) certification, ensuring he stays current with the latest Medicare regulations and best practices.

Craig's heritage - built on service and dedication
Craig's commitment to service runs deep in his family. Growing up with values of dedication, integrity, and putting others first, he brings these principles to every client relationship.
Today, Craig continues this legacy of service with his own family, building a business that reflects the same values that shaped him - treating every client with the care and respect they deserve.

Craig's approach to business mirrors his approach to family - building something meaningful together, with care, dedication, and love. This same commitment drives his work with every client.
Experience the difference of working with someone who truly cares about your success
You work directly with Craig, not a call center
Complex benefits explained in simple terms
Options tailored specifically to your needs
AHIP-certified with years of industry experience
The principles that guide every interaction and recommendation
Understanding that healthcare decisions affect real families with real needs
Taking the time to listen and understand your unique situation
Treating every client like family, with care and genuine concern
Whether you're exploring Medicare options or managing employee benefit plans, Craig makes complex decisions feel simple and stress-free.